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BIA/Kelsey ILM10: ‘Traditional Media, Revolutionary Thinking’ Panel
Yesterday, I attended the “Traditional Media, Revolutionary Thinking” panel at BIA/Kelsey’s ILM10, which featured three leaders driving digital and mobile initiatives at traditional media brands: Greg...
View ArticleThe Last Frontier – or is it?
Today’s guest blogger, Paul Plant of Radicle Consulting has over 30 years of experience in directive media and advertising. He launched Radicle Consulting in March 2010, and has acquired a diverse...
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BIA/Kelsey Leading in Local: The Role of Digital Agencies in the Local Space
A panel made up of Jeff Folckemer, president and CEO, LocalEdge and SVP, Hearst Newspapers; Jean-Philippe Gauthier, COO, Mediative; and David Hughes, CEO, The Search Agency, spoke of the role digital...
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LSA|14: comScore’s Gian Fulgoni Highlights Drastic Changes in Ways Consumers...
Gian Fulgoni, executive chairman and co-founder, comScore, kicked off the final day of our 2014 LSA annual conference with a data-filled presentation on the fast-changing consumer path to purchase and...
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Study: Traditional Media too Pricey for Local Businesses, Digital too...
Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to...
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What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait of the customer journey, which many marketers...
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Why Traditional Media Still Delivers Value in the Digital Marketplace
There’s an assumption today that no one is using traditional media anymore. In truth the market has become highly fragmented and consumers rely on multiple sources of information to make purchase...
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